Focus on the most compelling, measurable outcome your customers experience
List additional valuable benefits that support your main benefit
Describe the real-world impact on daily life
Include specific numbers, statistics, and timeframes
List certifications, awards, media coverage, and relevant experience
Explain your unique selling proposition and how it differs from alternatives
List the main problems your product/service solves
Describe their emotional pain points and fears
Include relevant statistics and trends
Connect features to specific benefits
Include all pricing options and payment plans
Detail your guarantee terms and conditions
Describe demographics, psychographics, and pain points
List competitors with their strengths and weaknesses
Detail how customers can purchase and get support
List 3-4 compelling headlines to test
Choose a name that represents your typical customer
Summarize their key characteristics and main challenge
Specify the typical age range of your target customer
Include job title and industry
Describe key characteristics that influence buying behavior
Describe their typical purchase decision process
Detail their main pain points and frustrations
List events or situations that prompt them to buy
Detail what matters most in their purchase decision
